Sean Kelly & Associates

Sean Kelly & Associates, established in 1995, is an international consulting firm based in Ireland and specialising in customer information management and exploitation. Seán Kelly, the founder and proprietor is an internationally renowned consultant in the field of customer intelligence and author of a number of books and monographs on direct marketing, data warehousing, customer segmentation, customer loyalty, information systems architecture and marketing strategy.

• Develop a customer information architecture for the enterprise
• Develop segmentation models based on customer data
• Develop segmentation-based up-selling and cross-selling strategies
• Develop customer intelligence-based loyalty programs
• Develop intelligence-centred dialogues with customers
• Develop a Data Warehouse Strategy